The Future of Apartment Marketing: Google’s Generative Search Experience and Bard’s AI

The apartment marketing sector is undergoing significant transformations in an ever-evolving technological landscape. At the center of this change is Google’s generative search experience, and with the recent beta release of Bard’s AI, we’re poised to witness even more dynamic shifts. So, how can the multifamily industry harness these advancements to their benefit? The Dawn […]

Biggest Takeaways from Google’s I/O Conference

Google’s I/O Conference never fails to showcase the latest in cutting edge technology around Search, Augmented Reality, and Artificial Intelligence (AI). 2022 was no exception with the release of a more immersive Google Maps experience and Advanced Multisearch Near Me features to broaden how people are visualizing searching and going down the marketing funnel. Checkout […]

Meet the New Google Analytics Generation

Learn about the new google analytics generation.

Get ready to meet the new generation of Google Analytics. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, and more granular data controls. These insights can help marketers anticipate actions clients might take in the future and focus on higher-value audiences.    To ensure we provide our […]

Knowing How to Market Yourself With Both SEO & SEM Strategies


Are you new to the Search Engine Marketing (SEM) versus Search Engine Optimization (SEO) debate? In that case, you are probably asking yourself: “What are the differences, and which technical technique is right for my brand?” Search optimization is a critical marketing strategy for brands attempting to draw attention, drive website traffic, and increase business […]

How SEO and Reputation Management Work to Enhance Your Business

SEO Search Engine Optimization

Want to get the know on how to rank yourself higher using Search Engine Optimization (SEO)? If you skipped the Multifamily Social Media Summit this year, then let us give you the skinny on how to up those rankings! An essential topic at this year’s summit was how Reputation plays a bigger role than ever […]

Keyword Marketing for Apartments

Keyword marketing can be frustrating. One minute you are told to use a specific keyword or phrase as much as possible, then next thing you know, Google is negatively impacting your SEO due to keyword stuffing or spamming. With so much on your plate as a property manager, the last thing you want to worry […]

The Power of a Keyword

SEO all starts with a word typed into the search bar – the keyword. From there, Google bots search through millions of web pages that include these keywords to find the best match for the user, placing these better matches on the first page of search results. Your website could be fast, informational, and user […]

Stay Connected with Social Media

As an apartment community, you may be wondering how exactly social media plays a role in your marketing campaign. Well, it plays a significant role! Social media keeps the world connected. Whether you are an individual with family members across the country, a small business connecting with prospective customers, or an apartment community keeping its […]

UPDATED 4/16: Google Local Reviews and Q&A Available Again

Great news! Google announced that reviews and Q&A are available again. This is an update from Google’s March 20th, 2020 announcement indicating there would be a temporary pause of their reviews and Q&A features.  “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.”   Don’t worry […]

SEO in Other Words – Part Three

Welcome back to our SEO in Other Words series! So, we’ve been talking about SEO in leasing terms to help you grasp this complicated concept. Last time, we discussed update frequency and user experience. Before that, we covered organic vs paid ads and secret shoppers. This time, we are taking a deeper dive into link […]