The apartment marketing sector is undergoing significant transformations in an ever-evolving technological landscape. At the center of this change is Google's generative search experience, and with the recent beta release of Bard's AI, we're poised [...]
Google’s I/O Conference never fails to showcase the latest in cutting edge technology around Search, Augmented Reality, and Artificial Intelligence (AI). 2022 was no exception with the release of a more immersive Google Maps experience [...]
Get ready to meet the new generation of Google Analytics. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, and more granular data controls. These insights can help [...]
Are you new to the Search Engine Marketing (SEM) versus Search Engine Optimization (SEO) debate? In that case, you are probably asking yourself: "What are the differences, and which technical technique is right for my [...]
Want to get the know on how to rank yourself higher using Search Engine Optimization (SEO)? If you skipped the Multifamily Social Media Summit this year, then let us give you the skinny on how [...]
Keyword marketing can be frustrating. One minute you are told to use a specific keyword or phrase as much as possible, then next thing you know, Google is negatively impacting your SEO due to keyword [...]
SEO all starts with a word typed into the search bar - the keyword. From there, Google bots search through millions of web pages that include these keywords to find the best match for the [...]
As an apartment community, you may be wondering how exactly social media plays a role in your marketing campaign. Well, it plays a significant role! Social media keeps the world connected. Whether you are an [...]
Great news! Google announced that reviews and Q&A are available again. This is an update from Google's March 20th, 2020 announcement indicating there would be a temporary pause of their reviews and Q&A features. “Review replies are now available. New [...]
Welcome back to our SEO in Other Words series! So, we’ve been talking about SEO in leasing terms to help you grasp this complicated concept. Last time, we discussed update frequency and user experience. Before [...]
