Want to get the know on how to rank yourself higher using Search Engine Optimization (SEO)? If you skipped the Multifamily Social Media Summit this year, then let us give you the skinny on how to up those rankings! An essential topic at this year’s summit was how Reputation plays a bigger role than ever on SEO rankings In fact, Moz recently stated that off-site SEO-related factors like third-party review sites can carry more than 50% of the organic ranking weight.
And how does SEO help reputation? When people search for a brand or business online, the results that appear will be determined by SEO drivers.
Tips to Benefit and Enhance Your SEO Strategies
Here are some of our tips on how to optimize your digital presence with a strong SEO online reputation management strategy:
- Optimize Your Website – Your website is the foundation of your online presence and can affect how prospects perceive your brand. When creating or updating your website, focus on:
- Creating SEO-forward content.
- Boosting your website’s speed.
- Fixing any broken links.
- Making sure all aspects of your website are functional – such as buttons, sitemap, images, etc.
- Identify Your Brand’s Stretch and Weaknesses – Take a step back to assess your current online reputation and look for areas of opportunity. You can do so by looking through your:
- Number of reviews
- Review responses
- Review response turnaround time
- Social media content
- Consistency within your social media content
- Accuracy of your business information across different platforms
- Create Content Using Relevant Keywords – When creating content for your website or for your social media posts, it is important to create content using relevant keywords that will drive up your rankings and increase your overall online authority.
Your primary business focus should be on curating strong SEO and Reputation Management strategies. Working towards creating a positive online reputation is no longer an option if you want your business to prosper and thrive. Want to find out more on more SEO and Reputation Management strategies? Contact ApartmentSEO® today!