How SEO and Reputation Management Work to Enhance Your Business

SEO Search Engine Optimization

Want to get the know on how to rank yourself higher using Search Engine Optimization (SEO)? If you skipped the Multifamily Social Media Summit this year, then let us give you the skinny on how to up those rankings! An essential topic at this year’s summit was how Reputation plays a bigger role than ever […]

The Benefits of a Community Garden

Across the multifamily housing world, we are noticing a trend of more community gardens, and we love it; this is a wonderful addition to any building, and we highly recommend implementing one in your own community, even if it is in a smaller space. Keep reading to find out what makes them a great addition […]

Utilizing Word of Mouth Rentals

There’s nothing that people trust more when searching for an apartment than the recommendation of a friend or family member. Word of mouth can go a long way in building trust before a resident even moves in. While you always want to advertise to a wide range of prospective residents, it’s also a great idea […]

Tips to Keep Your Leasing Agents Happy

As a property manager, you work hard to make your multifamily community as successful as possible. From improvements in curb appeal to ensuring that your apartments have all the right upgrades, you know exactly what to do to keep residents happy, but are you doing enough to keep your leasing agents happy? At the end […]

Resident Appreciation Ideas

Your residents are the heart and soul of your community! While everything you do at work is ultimately for them, it’s important to remind them that they are appreciated. By hosting events or giveaways, you can make your residents feel warm and welcome, which is a great way to ensure they renew once lease renewal […]

How to Tackle “The Price is Too High” Argument

As a leasing agent or property manager, there is a good chance that you have heard someone say, “but the price is too high” when touring a prospect. Understandably, each person tours the community with a set budget in mind with strict guidelines to stay within that price range. But, this statement does not have […]

How to Create a Safety Conscious Community 

With everything going on this year, safety extends so much further than just security. As a property manager, it’s your job to make residents feel safe in their homes. Although safety is not something you can advertise nor guarantee, it is something that you can encourage and enforce through rules and regulations.    Remind Residents […]

Diversity and Inclusion in Multifamily

The multifamily industry is one of diversity and inclusion! We continuously strive to offer fair and affordable housing to all people regardless of race, gender, sexuality, disability, etc. Although the Fair Housing Act aims to legally include more people, inclusion is so much more than just a legal obligation; it’s the right thing to do. […]

How Does Fair Housing Affect Your Marketing?

Whether you are a property management tycoon or simply looking to lease out your home, fair housing is an important aspect to consider during your marketing campaign. As you begin to promote your property, you may hear the term “fair-housing” being thrown around; but, do you completely understand the extent to which it affects you? […]

Technology Merger Improves SEO and Google Adwords PPC

We recently collaborated with MapVida, a predictive analytics and business intelligence software company to help improve our SEO and Google Adwords PPC services. Our team has been able to utilize MapVida’s neighborhood data to improve our clients’ SEO and PPC campaign performance. After several months of intelligence testing and translating data into geo-location strategies, the […]