Google Alert: Google Is Now Testing AI
Calling all fellow digital marketers and SEO enthusiasts! We’ve got some thrilling news to share with you today. Google has kicked off testing artificial intelligence (AI) in its primary search interface, and we couldn’t be more excited about it! This cutting-edge development promises to revolutionize how we approach Search Engine Optimization (SEO) strategies, particularly in […]
How the Multifamily Industry Can Prepare for Google’s Search Generative Experience (SGE)
Google is again supercharging search with its newest update, SGE announcement at Google IO, and Google Marketing Live. This acronym stands for Search Generative Experience bringing AI to the forefront of Google’s search engine. With the rise of ChatGPT, Google had no choice but to become an AI-first company by creating Bard and other AI-enabled […]
Google’s Helpful Content Update
It’s official, Google’s Helpful Content Update is finally live and is Google’s way of focusing on people first content. When creating content or any type of digital experience, ask yourself these questions (especially when creating an apartment website): Do you have an existing or intended audience for your business or a site that would find […]
Biggest Takeaways from Google’s I/O Conference
Google’s I/O Conference never fails to showcase the latest in cutting edge technology around Search, Augmented Reality, and Artificial Intelligence (AI). 2022 was no exception with the release of a more immersive Google Maps experience and Advanced Multisearch Near Me features to broaden how people are visualizing searching and going down the marketing funnel. Checkout […]
Meet the New Google Analytics Generation
Get ready to meet the new generation of Google Analytics. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, and more granular data controls. These insights can help marketers anticipate actions clients might take in the future and focus on higher-value audiences. To ensure we provide our […]
Hourly Changes to Google Listings & How it Affects Your Business
Google keeps us on our toes with all of its updates and changes! Lucky for our clients, we are always up to date with the latest news. Which means we are constantly working to ensure best practices. A recent update, however, has changed a significant part of everyone’s Google Business Profile (GBP). But fear not, […]
UPDATED 4/16: Google Local Reviews and Q&A Available Again
Great news! Google announced that reviews and Q&A are available again. This is an update from Google’s March 20th, 2020 announcement indicating there would be a temporary pause of their reviews and Q&A features. “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.” Don’t worry […]
SEO in Other Words – Part Two
This week, we are back with part two of our SEO in Other Words series. Last time we left you, we were discussing SEO in terms of leasing; for example, organic vs paid content and secret shoppers. So, as we continue on in this literary adventure, keep in mind “your property” is equivalent to “your […]
BERT Google Update and What it Means for You
Google can answer just about any question you throw at it; however, there is one aspect that it often lacks the depth and knowledge to understand, and that is the nuances of language. When searching for answers online, Google itself wants to get you to the correct information in the shortest amount of time but […]
Google News: Who Wants to Strive for Average? Not us!
No one has ever put “Strive for Average,” on their goal list, so we’re thinking it’s time to bounce back from this latest Google update without too much fanfare. Google recently announced they are saying goodbye to the Average Position Google Ads, effective September 30, 2019. Google’s definition of an average position ad is “A […]