Diversity and Inclusion in Multifamily
The multifamily industry is one of diversity and inclusion! We continuously strive to offer fair and affordable housing to all people regardless of race, gender, sexuality, disability, etc. Although the Fair Housing Act aims to legally include more people, inclusion is so much more than just a legal obligation; it’s the right thing to do. […]
Ways to Amp Up Curb Appeal
With so much importance being focused on online marketing these days, don’t forget to place some emphasis on your curb appeal! Even though your website will surely make a great first impression, the appearance of your community can ultimately make or break the deal. Keep reading for some tips and tricks to help you amp […]
The Best Follow Up Practices
After touring a prospective resident, you may feel confident that they intend to lease; however, hours may pass, and days may pass, and you never hear back from them. Rather than merely hoping they decide to rent with you, it’s essential to follow up with them and show that you are eager for them to […]
Renewal Campaigns Tips and Tricks
As a property manager, half of your job is getting new residents to move into your apartment community; the other half is to continually create a great environment that will make residents renew and stay at your property. While placing so much focus on advertising to prospects, don’t forget to put the same effort into […]
Keyword Marketing for Apartments
Keyword marketing can be frustrating. One minute you are told to use a specific keyword or phrase as much as possible, then next thing you know, Google is negatively impacting your SEO due to keyword stuffing or spamming. With so much on your plate as a property manager, the last thing you want to worry […]
How to Mend Relationships with Residents
Sometimes relationships with residents can be a bit tumultuous. Perhaps a simple mistake on move-in day caused tension and mistrust that you simply can’t shake, or maybe you had to give a resident that unfortunate call about a noise complaint. Either way, you may feel like a resident isn’t happy with you or your team, […]
The Best Social Media Platforms for Properties
As a business, you are repeatedly told that social media is a great platform to engage with customers, clients, and residents! This fact is accurate, and we encourage our clients to interact and post across their platforms regularly. Now, as far as social media goes, it isn’t always best to equally distribute your efforts across […]
Apartment Marketing in a Post Pandemic World
The post pandemic world is going to look a lot different for apartment marketers come 2021 and beyond. We are moving rapidly into a digital-first world where almost everyone is using technology for virtual meetings, online learning, and even virtual leasing. We are now living in a world where you must have a community website […]
Rebranding Your New Property
As a property manager, you know the struggle of purchasing a new community, only to discover that it is plagued with negative reviews and a terrible reputation. Unfortunately, the “Under New Management” sign can only go so far when rebranding your property. Keep reading to discover how you can help your community rise from the […]
The Benefits of Blogging
It seems like everyone has a blog these days, from big-name businesses to our neighbors down the hall – and for a good reason! Blogs are a great tool to help your company grow or just get your name out there. This excellent SEO tool is not only useful for your ranking, but it’s also […]
