How to Help Your Team Cope With Recent Changes

We get it; it’s not easy going through all of these recent changes. One minute you’re at work like usual, and the next, you are stuck working from home for months. Just as things start to feel as if they are returning to normal, cases are on the rise again, causing bars, and who knows […]

How Does Fair Housing Affect Your Marketing?

Whether you are a property management tycoon or simply looking to lease out your home, fair housing is an important aspect to consider during your marketing campaign. As you begin to promote your property, you may hear the term “fair-housing” being thrown around; but, do you completely understand the extent to which it affects you? […]

Land Leases by Attracting Renters with Your Amenities

Attracting Renters

In the multifamily world, having over-the-top amenities can be considered “apartment goals”. However, offering smart, in-demand amenities is the key to attracting renters. Below are some of the easy, smart and inexpensive ways you can gain an edge over your multifamily competitors: Pet-Friendly Have you noticed more and more apartments are becoming pet-friendly? That’s because […]

Measuring the Value of Social Media

A common challenge in the multifamily industry is recognizing the ROI that a social media strategy creates. In order to recognize a return on investment, there are four essential factors that need to be considered. Social Strategy Having a social strategy will dictate the effectiveness of your campaign. How exactly do you measure the success […]

Best Practices for Multifamily Social Media

The technological and social landscape of the multifamily industry today not only requires the use of social media marketing, but makes it a quintessential part of any thriving community.  Knowing how to use this set of tools effectively will not only enable you to maximize the effectiveness of your posts but also communicate the desired […]

How to Leverage Facebook For Apartment Marketing

Facebook has become a very integral part of marketing for apartments, simply because it provides another channel from which to gain leads. Although many apartments have a Facebook page and may be posting, it doesn’t necessarily mean they’re using this social platform to its potential, here are 5 ways to leverage Facebook to better market […]