Building a Social Media Presence
Social media is an essential part of everyday interactions! Social media brings us together, from communicating with friends and keeping in touch with family to engaging with residents and marketing your multifamily community. While we often think of it as a fun way to pass the time, it should also be considered a vital tool […]
Biggest Takeaways from Google’s I/O Conference
Google’s I/O Conference never fails to showcase the latest in cutting edge technology around Search, Augmented Reality, and Artificial Intelligence (AI). 2022 was no exception with the release of a more immersive Google Maps experience and Advanced Multisearch Near Me features to broaden how people are visualizing searching and going down the marketing funnel. Checkout […]
Meet the New Google Analytics Generation
Get ready to meet the new generation of Google Analytics. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, and more granular data controls. These insights can help marketers anticipate actions clients might take in the future and focus on higher-value audiences. To ensure we provide our […]
How To Run a TikTok At Your Property
Brand recognition is paramount to your community’s success as a property manager. Building your brand involves various aspects, including knowing the next prosperous social platform; it’s an ongoing, ever-growing process. The more high-quality content you have out there, the greater your brand will become, and the more influence you can create with prospective renters. The […]
How the Metaverse will Impact the Future of Multifamily
Facebook’s recent announcement on their name change has received various responses, many of which have been criticisms. Their company has gone from a social network to becoming a Metaverse Company. The definition of a metaverse is: “the hypothesized next iteration of the internet, supporting decentralized, persistent online 3-D virtual environments.” Decentralization is the primary concept […]
Fun Ways to Market Your Community
While we handle much of the marketing for your multifamily community, your on-site team can find exciting ways to bring prospects to your neighborhood. Let us handle the boring, back-end business while you stir up some buzz in and around your community. Keep reading to find out how! Amp Up The Excitement on Your […]
How to Help Your Team Cope With Recent Changes
We get it; it’s not easy going through all of these recent changes. One minute you’re at work like usual, and the next, you are stuck working from home for months. Just as things start to feel as if they are returning to normal, cases are on the rise again, causing bars, and who knows […]
How Does Fair Housing Affect Your Marketing?
Whether you are a property management tycoon or simply looking to lease out your home, fair housing is an important aspect to consider during your marketing campaign. As you begin to promote your property, you may hear the term “fair-housing” being thrown around; but, do you completely understand the extent to which it affects you? […]
Land Leases by Attracting Renters with Your Amenities
In the multifamily world, having over-the-top amenities can be considered “apartment goals”. However, offering smart, in-demand amenities is the key to attracting renters. Below are some of the easy, smart and inexpensive ways you can gain an edge over your multifamily competitors: Pet-Friendly Have you noticed more and more apartments are becoming pet-friendly? That’s because […]
Measuring the Value of Social Media
A common challenge in the multifamily industry is recognizing the ROI that a social media strategy creates. In order to recognize a return on investment, there are four essential factors that need to be considered. Social Strategy Having a social strategy will dictate the effectiveness of your campaign. How exactly do you measure the success […]