November 2014 marks another update from Google. Local numbers will soon be able to be used for call extensions through Google forwarding numbers. These forwarding numbers will appear on your apartment ads, showing the same area code or regional area code as your own local business phone number. The perks: People are much more likely to call a number with a local area code than an 800-number.

To implement and prepare for this update, all you will need to do is update your current call extension phone number. There are two ways to do this, either by entering a toll-free number or local number. Google will generate a toll-free forwarding number or a local forwarding number depending on what you enter. If a local Google forwarding number is not available, your ad will instead show a toll-free Google number.

These Google forwarding numbers can mean more calls for your apartment community and are relatively easy to implement! Just edit your call extensions in your ads, whether to a toll-free or local number, and Google will provide the call forwarding numbers when available.