How to Re-Engage Your Residents

Apartment Marketing,Multifamily Housing SEO,Multifamily Marketing,SEO,SEO for apartments

After the year we’ve had, it’s expected that you may have lost touch with some of your residents. With social interaction being limited and many leasing offices closing their doors, you must find ways to re-engage your residents in 2021. While much of your time is spent finding prospective residents, don’t forget about your current ones’ importance and the necessity for them to renew their leases. 


Take to Social Media

Social media has always been about connecting with people, and now more than ever, we need this! So, if your property isn’t already on all the important platforms, take the time to add them now. Once you have residents following and engaging with you, you can keep in touch with them and see what’s going on in their lives too. Since they can’t provide you with life updates in the office, social media will have to do! Plus, it’s always great to be able to put a face to a name, and until you can do so in-person, we recommend engaging online. 


The Little Things Matter Too

While you can’t have large community events at the moment, you can still make little gestures that mean a lot. For example, if you have the supplies necessary, consider giving your resident’s a little gift basket for special occasions or simply just because. These baskets can include things like hand sanitizer, toilet paper, or even candy. Small gestures go a long way in reminding residents that they matter to you. 


Find Ways to Help Them Achieve Their Resolutions

The new year is all about resolutions, and your residents will love your assistance in achieving them. Take the time to think about the goals they have set, like fitness, healthy eating, and more time outdoors, then consider how you can help. If your gym is currently open, consider extending the hours for residents whose schedules don’t align with the current hours. If you have the money in your budget, you could update the landscaping or walking paths around the community to encourage residents to spend more time outdoors. 


With the huge disconnect between property managers and residents that occurred last year, you must spend this year making up for the lost time. We hope the aforementioned tips will help you re-engage with your community. If you have any questions about our suggestions, feel free to share them in the comments below. 

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