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Reputation Reimagined: Leveraging Google's "E-E-A-T" to Build Trust with Renters
A Free Live Webinar for Marketers, Leasing Teams & Industry Pros
- Date: 07/16/2025
- Time: 11:00 AM PT
- Martin Canchola, Co-Founder & CSO, ApartmentSEO® - Co-Host Lia Smith, VP of Education and Performance, SatisFacts Research and ApartmentRatings

How to Prepare for the Next Frontier of Generative Search
A Free Live Webinar for Marketers, Leasing Teams & Industry Pros
- Date: 05/21/2025
- Time: 11:00 AM PST
- Martin Canchola, Co-Founder & CSO, ApartmentSEO®


Learn from Professor Martin
Looking to stay ahead in the ever-changing world of digital marketing and multifamily? Join Professor Martin—our very own Co-Founder and Chief Strategy Officer—as he breaks down the latest trends, tools, and techniques in apartment marketing.
With over 17 years of industry experience, Martin is your go-to expert for everything from Local SEO and Google Ads to Generative AI and Accessibility Standards. He’s also the co-host of The Multifamily Podcast, where he brings big ideas to the table and makes them easy to understand.
Now, he’s bringing that same energy and insight straight to your screen.