As of 2025, Google’s search landscape has shifted in a major way: AI Mode is now the default search experience. That means instead of returning a simple list of blue links, users are increasingly met with AI-generated summaries,...
Social media has become a core component of effective marketing in the multifamily industry. Today’s renters rely on platforms like Instagram, Facebook, and TikTok to research apartment communities, read reviews, and visualize their future home. This shift presents...
In the current multifamily industry, online visibility is pivotal and drives success in reaching that occupancy goal, resident retention, and engagement with potential renters. With so much technology at our fingertips, most renters begin their apartment search online....
