How the Multifamily Industry Can Prepare for Google’s Search Generative Experience (SGE)
Google is again supercharging search with its newest update, SGE announcement at Google IO, and Google Marketing Live. This acronym stands for Search Generative Experience bringing AI to the forefront of Google’s search engine. With the rise of ChatGPT, Google had no choice but to become an AI-first company by creating Bard and other AI-enabled […]
Faded Jeans, Websites, and Happy Residents
Websites can feel like a favorite pair of jeans – they’re worn, faded, and frayed, but hey – they’re comfortable. Sure, maybe they’re a little out of style, but no one is looking that close, are they? Why fix what isn’t that broken? Websites, when done well, should tell the unique story of your property […]