Apartment searches are evolving—and fast. While Google still leads the charge, it’s no longer the only player shaping how renters discover their next home. Tools like Bing, ChatGPT, and Perplexity are quickly gaining traction and changing the digital...
TRenters aren’t searching like they used to. They’re skipping traditional search engines and turning to AI-powered agents like ChatGPT, Perplexity, and Google's AI Overviews. These tools now act as digital gatekeepers, shaping how people discover apartments—fast, efficiently, and...
As of 2025, Google’s search landscape has shifted in a major way: AI Mode is now the default search experience. That means instead of returning a simple list of blue links, users are increasingly met with AI-generated summaries,...
