We get it—Google drives a lot of traffic. But over 10% of desktop searches now happen on Bing, and AI tools like ChatGPT and Apple Spotlight are increasingly being used to surface location-based search results.

Apartment seekers are exploring more channels than ever to find the right community. So your brand visibility needs to stretch beyond just one platform.

Diversifying doesn’t mean starting from scratch—it means being discoverable where renters already are.

Where You Should Be (If You Aren’t Already)

Bing Places

Think of Bing Places as the Microsoft version of Google Business Profile. It’s free, fast to set up, and allows your apartment community to appear on Bing Search and Bing Maps.

Tip: Claim and verify your community on Bing Places, and make sure your name, address, phone number, and photos are up to date.

Even better? Bing powers search results for Microsoft Edge, Yahoo, and Cortana—giving your property broader exposure.

Apple Spotlight

iPhone users now search for businesses directly in Apple Spotlight, without opening Safari or a browser. These results are powered by Apple Maps and Apple Business Connect.

If you haven’t claimed your property, you’re missing iOS users who rely on this tool to find nearby apartment communities.

Tip: Visit Apple Business Connect to create or update your listing. Add photos, special offers, and accurate details about your units and amenities.

ChatGPT and AI Search Tools

Tools like ChatGPT are quickly becoming go-to research tools for tech-savvy renters. When someone asks “What are the best pet-friendly apartments in Phoenix?” the AI scans online data sources to find the best answers.

That means your listings, profiles, and website content need to be structured and complete. Make sure you’re using clear, keyword-rich language, updated amenities, and solid FAQ sections to help your community surface in AI-powered answers.

Expand, Then Optimize

Once you’ve claimed your listings, don’t set it and forget it. Keep your content fresh. Update photos, add virtual tour links, and respond to reviews—just like you would on Google.

By extending your reach beyond Google, you meet prospects where they are—on iPhones, Microsoft devices, and AI platforms. That gives your community a competitive edge in a crowded market.

Need help managing it all? ApartmentSEO specializes in digital marketing strategies that stretch beyond Google—and turn traffic into leases.