Humans
In our new digital world, where most “social time” is spent online, it can be easy to lose sight of those authentic moments that make us human. We live in a world where Artificial Intelligence (AI), automation, and robots are starting to take over every aspect of our lives. From Tesla’s self-driving cars, Amazon’s fully automated warehouses, and even fast-food restaurants moving to complete self-service.
However, there is a fine line between full automation and a great customer experience. In specific categories of business, it makes sense to have fully automated solutions. Except when it comes to developing a personalized, digital marketing strategy for your community in a unique location, with laser-focused goals, you will want to have a combination of humans and technology in your corner. Here at ApartmentSEO®, we speak multifamily and understand the importance of Fair Housing in our industry and technology.
Let us be an extension of your marketing department to help take the heavy loads, so you can focus on leasing more and providing exceptional experiences.
Technology/AI
ApartmentSEO® touches every aspect of technology, from automation to AI, but we remember the human experience must always come first. We lease apartments to prospective residents who have a particular lifestyle in mind and specific amenities. Using technology to automate and predict certain outcomes and results empower our teams to become more complex and strategic in our campaign recommendations. We use internet crawlers to pull your latest Google rankings for mobile and desktop search terms. Key Performance Indicators (KPI) to get instant alerts on campaigns that need immediate attention. All executed by our Google Certified professional accordingly. With the power of big data in the multifamily niche, ApartmentSEO® can rapidly optimize paid campaigns and create spend recommendations based on location and competition. We also tailor your campaigns based on your goals and make insightful recommendations to your landing page experience.
Apartment Marketing
Marketing apartments online and coming up with the best strategies can be a challenge at times. Mainly due to the world of digital marketing often changing in any given year. Being well informed on the latest news around SEO strategies or new paid advertising campaigns is not an easy feat. That is why ApartmentSEO® attends internet marketing conferences outside the multifamily world. So we can bring this knowledge back to you directly. We understand that leasing apartments are a human experience. However, we want to be able to use technology to make it more seamless. By providing recommendations to your on-site team, we ensure everyone knows what’s going on with all your campaigns.
The ASEO Cyborg
When it comes to working with an Apartment Marketing Platform, we make sure to deliver. At ApartmentSEO®, we like to think of ourselves as ASEO Cyborgs, a mix of Humans, Technology/AI, Apartment Marketing to create The ASEO Cyborg!
If you have a community website that needs help, don’t hesitate to reach out for a Free Marketing Analysis! We can schedule a demo and provide Personalized Digital Marketing Recommendations for your communities!
