Want to know how to manage your brand’s online reputation? Our experts at ApartmentSEO® are all skilled in this area and will help you reconnect with your audience and make a good impression on prospective residents!


Why Your Social Media and Reputation Matter

Ignoring or mismanaging your online reputation can cost you in the long run. How you appear online is the make-it-or-break-it factor in a potential renter’s final decision. When prospective residents research your company, they will see any social media presence, as well as reviews and news that pop up when they type your business’s name into a search engine. 

An effective strategy for managing your online reputation is understanding how your targeted demographic can most likely discover you. Your website might be the last place they visit to learn more about your brand. However, being present on social media such as Facebook and Instagram can help you reach a wider audience and create more traction when filling up your community.


Here are a few easy ways to manage your online reputation:

  • Monitor reviews
  • Search yourself online and study the results
  • Address any content or customer feedback that could damage the brand
  • Use strategies to prevent and solve problems that can damage an entity’s reputation


How Reviews Affect Your Online Presence

If you can impress current or potential renters, you’re more likely to generate positive reviews as a form of “word-of-mouth.” To help promote optimistic online feedback, you can ask or send your renter’s emails to share their input through reviews. Google reviews can give your community a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include:

  • Google ranking for SEO
  • Leveling the playing field
  • Increasing your online reputation


Want More Information?

ApartmentSEO® has perfected the reputation management game. We reply wherever your name appears, whether a Yelp or Google review. Or maybe your social media platform is not getting enough positive reviews or tagged correctly? We’re here to help! Contact our team for a free consultation to ramp up your brand’s reputation.