After the Department of Housing and Urban Development sued Facebook for targeted advertising practices, there was much worry and concern within the multi-family housing community. Although we are all feeling the impact of this transition in Facebook ads, rest assured that Team ASEO has been on top of this situation for quite some time and continues to stay ahead of the game. Back in March, we even released a blog called Why you Shouldn’t be Worried About the Facebook and HUD Lawsuit, alerting our clients about the issue and addressing it head-on.
So, if ApartmentSEO® manages your Facebook ads, you can rest easy knowing that your marketing team is multifamily focused and Fair Housing trained. We have worked diligently to ensure that each and every one of our ads meets the requirements, not just because of the lawsuit, but because it is the right thing to do. It is our job as industry leaders to stay up to date with the latest happenings and developments in SEO and respond in an effective manner. Nonetheless, if you manage or run your own ads, make sure that they are non-discriminatory and check out this link.
When it comes to marketing your property, you want to ensure that you are reaching the proper audience, such as people who are searching the internet for apartment homes. However, it is not in anyone’s best interest to target those particular Facebook users via identifiers such as age, race, gender, etc. Although this was a previous option on Facebook Ads, it has since been removed and is being strictly enforced. Just as you abide by Fair Housing Act guidelines during the leasing process, practice the same etiquette and courtesy online.
Meanwhile, if you have any questions or concerns, do not hesitate to reach out to your ApartmentSEO® Account Manager; but, be aware that there is no cause for panic. Having hired the leading Multifamily Marketing Agency to help with your online marketing campaigns we are purposely positioned to take some of the weight off of your shoulders. In short, you can trust us to do our job, knowing that at times like this – our team shines!
The internet is an ever changing and expanding platform and we too must adjust our own practices to ensure that our expansion and success aligns with that of the community we live in. Check out our blog for updates on everything SEO and housing!