In case you missed it, July 17th was World Emoji Day and we thought we would explore the latest Google news on the subject of emoji search.

While it might not be trending (yet), emoji searches are occurring more frequently, which presents some new opportunities for organic visibility.

Should we all learn to speak emoji now?

Believe it or not, emoji searches have been a thing longer than Google’s emoji search friendliness might lead you to believe. While Google has allowed emoji searches since 2016, Bing and Yelp have supported emoji search since 2014. For some marketing pros, this is simply one more opportunity to match users up with their desired outcome; like finding that nearest pizza place, best doughnut, or perhaps in the near future, an apartment for rent.

How does emoji search work?

By placing relevant emojis in video titles, meta descriptions, headlines, and throughout the content, organic visibility increases, making emoji search one more opportunity to take a 👀 at. We couldn’t resist.

Keep your emojis relevant, useful, and fun

So who decides if the emoji is relevant or not? That would be Google. As reported, Google confirmed, “We have added a feature to our snippets to feature emojis where relevant, useful and fun.” That said, they don’t allow it (yet) in their shopping ads or as part of a store name in the Google Merchant Center.

Thumbs up or down for emoji search?

Currently, the trend for emoji-based searches is mostly related to video searches, so it may not hurt to start adding them to your video titles. As for us, we, as of yet, haven’t found the right apartment building emoji. But, we’re always looking. As more and more companies produce in-app emoji-based searches, we’ll be sure to pick up that trend and make the transition.

In the meantime, if you’re searching for a 🍕, you’ll probably find one!

We’ll be keeping an eye on this trend and keeping you informed. Rest assured that when the time comes to speak emoji, we’ll be poised and ready!

-Your Friends at ApartmentSEO®