In today’s hyper-connected digital world, your brand’s reputation is always on display—and always evolving. From resident reviews and social media mentions to Google ratings and Instagram posts, every digital impression contributes to how your community is perceived. That’s...
We get it—Google drives a lot of traffic. But over 10% of desktop searches now happen on Bing, and AI tools like ChatGPT and Apple Spotlight are increasingly being used to surface location-based search results. Apartment seekers are...
Big news from Google Ads: Performance Max campaigns now show exact search terms. This long-awaited update is a game changer for apartment marketers who have been trying to optimize their ad spend with limited visibility. If you’re running...
