Building a Social Media Presence

Social media is an essential part of everyday interactions! Social media brings us together, from communicating with friends and keeping in touch with family to engaging with residents and marketing your multifamily community. While we often think of it as a fun way to pass the time, it should also be considered a vital tool […]

Meet the New Google Analytics Generation

Learn about the new google analytics generation.

Get ready to meet the new generation of Google Analytics. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, and more granular data controls. These insights can help marketers anticipate actions clients might take in the future and focus on higher-value audiences.    To ensure we provide our […]

How To Run a TikTok At Your Property

Brand recognition is paramount to your community’s success as a property manager. Building your brand involves various aspects, including knowing the next prosperous social platform; it’s an ongoing, ever-growing process. The more high-quality content you have out there, the greater your brand will become, and the more influence you can create with prospective renters.    The […]

Employee Experience as a Selling Point

When it comes to leasing apartments in your multifamily community, you know just how important it is to have an experienced staff getting the job done! From a property manager’s point of view, experience is everything, but from a resident perspective, they might not know what it means to have an experienced staff or how […]

Pet Adoption for Mental Health

There is much joy that comes with owning a pet. From having someone to greet you every time you walk through the door to having a reason to get outside and exercise, pets offer an abundance of benefits and can add great value to your life. While you may think that owning a pet can […]

Diversity and Inclusion in Multifamily

The multifamily industry is one of diversity and inclusion! We continuously strive to offer fair and affordable housing to all people regardless of race, gender, sexuality, disability, etc. Although the Fair Housing Act aims to legally include more people, inclusion is so much more than just a legal obligation; it’s the right thing to do. […]

Rebranding Your New Property

As a property manager, you know the struggle of purchasing a new community, only to discover that it is plagued with negative reviews and a terrible reputation. Unfortunately, the “Under New Management” sign can only go so far when rebranding your property. Keep reading to discover how you can help your community rise from the […]

Online Portals – Are They Right for You

If you haven’t yet switched to an online portal, now is the perfect time to do so. We get it, there is something unique about collecting rent checks in person and filing a maintenance request when stopping by the office, but now more than ever, the less in-person interaction you have, the better. An online […]

Multifamily Trends of the Month

As we enter a new month with endless possibilities, it’s an important time to consider the upcoming multifamily trends. As we have learned this year, it’s hard to predict where our industry, let alone our world will go. Although we can’t see the future, it’s essential to start planning ahead and keeping an eye on […]

Multifamily Will March On

Multifamily Will March On

During times like these, it is easy enough to fall victim to fear and anxiety about the future, but if there is one thing you don’t need to worry about, it’s the multifamily industry. While remaining sympathetic to all other industries, it is essential to take the time to be thankful that you work in […]