Website Factors That Could Be Affecting Your Brand

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Nothing is more challenging than having a slow, off-brand, or not fully optimized website. Any given web page’s speed plays a critical role in a website’s user experience and could ultimately lead to a prospective resident leasing with your competitor instead. Many website owners still give priority to sophisticated website design instead of focusing on […]

Importance of Understanding Your Performance Metrics

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Trying to achieve more traffic for your website, but constantly falling short? Look into different performance metrics that will allow you to create stronger and more qualified leads. Start by looking at bounce rates, click-through rates, and pages per session to ensure your content is even relevant for the search queries you are using.  Bounce […]