How Does Fair Housing Affect Your Marketing?
Whether you are a property management tycoon or simply looking to lease out your home, fair housing is an important aspect to consider during your marketing campaign. As you begin to promote your property, you may hear the term “fair-housing” being thrown around; but, do you completely understand the extent to which it affects you? […]
Technology Merger Improves SEO and Google Adwords PPC
We recently collaborated with MapVida, a predictive analytics and business intelligence software company to help improve our SEO and Google Adwords PPC services. Our team has been able to utilize MapVida’s neighborhood data to improve our clients’ SEO and PPC campaign performance. After several months of intelligence testing and translating data into geo-location strategies, the […]
5 Ways Social Media Affects SEO
Measuring the Value of Social Media
A common challenge in the multifamily industry is recognizing the ROI that a social media strategy creates. In order to recognize a return on investment, there are four essential factors that need to be considered. Social Strategy Having a social strategy will dictate the effectiveness of your campaign. How exactly do you measure the success […]
Apartment SEO Attends the Annual Chrysalis Butterfly Ball
While our day to day goals often include boosting the success of our clients, we also like to take a look at the bigger picture past business and give back to the community. We’re not alone either, many multi-family industry leaders are alongside us; giving back to the great people within our communities. Apartment SEO […]
Inventive Ways to Increase Social Engagement
While social media is now one of the most lucrative and useful means to engage your audience, it still proves difficult to figure out. Some campaigns soar while others just flop. While the relatively new world of social media marketing is overwhelmingly confusing, don’t worry! We’ve compiled some time-tested tips to increase your social engagement. […]