Website Factors That Could Be Affecting Your Brand
Nothing is more challenging than having a slow, off-brand, or not fully optimized website. Any given web page’s speed plays a critical role in a website’s user experience and could ultimately lead to a prospective resident leasing with your competitor instead. Many website owners still give priority to sophisticated website design instead of focusing on […]
Hourly Changes to Google Listings & How it Affects Your Business
Google keeps us on our toes with all of its updates and changes! Lucky for our clients, we are always up to date with the latest news. Which means we are constantly working to ensure best practices. A recent update, however, has changed a significant part of everyone’s Google Business Profile (GBP). But fear not, […]
Knowing How to Market Yourself With Both SEO & SEM Strategies
Are you new to the Search Engine Marketing (SEM) versus Search Engine Optimization (SEO) debate? In that case, you are probably asking yourself: “What are the differences, and which technical technique is right for my brand?” Search optimization is a critical marketing strategy for brands attempting to draw attention, drive website traffic, and increase business […]
How to Use New Search Engines and Receive Qualified Traffic
DUCKDUCKGO at its core is a privacy search engine focused on privacy, and not collecting users’ data. The mobile browser app and desktop extension were launched in 2008. And by 2013 the platform had reached a major milestone of 1 billion searches; over 43 billion searches in 2020. And in 2021, DUCKDUCKGO went from a […]
How to Keep Your Community Cheerful Throughout the Season
Keeping your apartment and community festive and clean takes a lot of determination and may feel like a challenge at times. However, you can create an atmosphere that will keep the morale up and keep your residents smiling every time they come home. And, your residents trust your skills to make your community the best […]
How the Metaverse will Impact the Future of Multifamily
Facebook’s recent announcement on their name change has received various responses, many of which have been criticisms. Their company has gone from a social network to becoming a Metaverse Company. The definition of a metaverse is: “the hypothesized next iteration of the internet, supporting decentralized, persistent online 3-D virtual environments.” Decentralization is the primary concept […]
The Importance of a Call-To-Action within Social Media Posts
.Many social platforms offer a variety of content for users, which is why you need your audience to engage with your brand by explicitly utilizing a Call-to-Action (CTA). A Call-to-Action (CTA) is a great tip that also creates a sense of urgency towards your intended audience that can convert clicks into potential residents! Organize your […]
How to Monetize Blogs in 2021
Blogs are essential in increasing your SEO and web appearance more than ever now. What was once a tiny corner of the web to explore new topics and share content is now a multi-million dollar strategy implemented by major corporations. Blogging is now a pivotal SEO concept and is ever-increasing in grabbing website appearance. We […]
Do Images And Graphics On Social Media Affect SEO Strategies?
Developing your SEO strategy is pivotal. SEO increases your search visibility and Google rankings, making your business either prosper or sink. However, tough competition makes appearing on search results difficult, primarily due to more content published daily. Although social media does not directly contribute to SEO ranking, it does, however, increase your exposure when sharing […]
The Rise of Visual Searching for Apartments
The way prospective residents are searching for apartments is going to shift drastically over the next few years. Welcome to The Rise of Visual Searching for Apartments. Users will focus more on real-world or 3d rendered images, including photographs, videos, PDFs, screenshots, and other web images. Today’s visual search tech generally uses Artificial Intelligence (AI) machine learning […]
