Bing, ChatGPT, and Perplexity Are Gaining Ground in Apartment Search
Apartment searches are evolving—and fast. While Google still leads the charge, it’s no longer the only player shaping how renters discover their next home. Tools like Bing, ChatGPT, and Perplexity are quickly gaining traction and changing the digital landscape. If your digital marketing strategy doesn’t include these rising platforms, you’re already a step behind. At […]
Internet Agents Are the New Gatekeepers of Apartment Discovery
TRenters aren’t searching like they used to. They’re skipping traditional search engines and turning to AI-powered agents like ChatGPT, Perplexity, and Google’s AI Overviews. These tools now act as digital gatekeepers, shaping how people discover apartments—fast, efficiently, and without ever typing into Google’s search bar. If your community isn’t showing up in their responses, you’re […]
Drive Qualified Leads & Lease Faster: Why Digital Ads Matter in Multifamily Marketing
In the current multifamily industry, online visibility is pivotal and drives success in reaching that occupancy goal, resident retention, and engagement with potential renters. With so much technology at our fingertips, most renters begin their apartment search online. That’s why digital ads aren’t optional—they’re essential. At ApartmentSEO, we create high-performing digital ad campaigns designed for […]
The Importance of SEO for Your Community
In today’s highly competitive housing market, a powerful online presence is not just advantageous—it’s essential for apartment communities aiming to maximize tenant engagement and occupancy. Search Engine Optimization (SEO) is at the heart of this strategy, ensuring your community stands out across search engines, social media, and digital channels. With Apartment SEO, you’re equipped with […]
Website Factors That Could Be Affecting Your Brand
Nothing is more challenging than having a slow, off-brand, or not fully optimized website. Any given web page’s speed plays a critical role in a website’s user experience and could ultimately lead to a prospective resident leasing with your competitor instead. Many website owners still give priority to sophisticated website design instead of focusing on […]
Hourly Changes to Google Listings & How it Affects Your Business
Google keeps us on our toes with all of its updates and changes! Lucky for our clients, we are always up to date with the latest news. Which means we are constantly working to ensure best practices. A recent update, however, has changed a significant part of everyone’s Google Business Profile (GBP). But fear not, […]
Knowing How to Market Yourself With Both SEO & SEM Strategies
Are you new to the Search Engine Marketing (SEM) versus Search Engine Optimization (SEO) debate? In that case, you are probably asking yourself: “What are the differences, and which technical technique is right for my brand?” Search optimization is a critical marketing strategy for brands attempting to draw attention, drive website traffic, and increase business […]
How to Use New Search Engines and Receive Qualified Traffic
DUCKDUCKGO at its core is a privacy search engine focused on privacy, and not collecting users’ data. The mobile browser app and desktop extension were launched in 2008. And by 2013 the platform had reached a major milestone of 1 billion searches; over 43 billion searches in 2020. And in 2021, DUCKDUCKGO went from a […]
How to Keep Your Community Cheerful Throughout the Season
Keeping your apartment and community festive and clean takes a lot of determination and may feel like a challenge at times. However, you can create an atmosphere that will keep the morale up and keep your residents smiling every time they come home. And, your residents trust your skills to make your community the best […]
How the Metaverse will Impact the Future of Multifamily
Facebook’s recent announcement on their name change has received various responses, many of which have been criticisms. Their company has gone from a social network to becoming a Metaverse Company. The definition of a metaverse is: “the hypothesized next iteration of the internet, supporting decentralized, persistent online 3-D virtual environments.” Decentralization is the primary concept […]