Hosting Thanksgiving in 2020
Thanksgiving is a time to gather together with loved ones and celebrate the wonderful things in life; however, this year, gathering might not be the best idea. But that doesn’t mean the sentiment and traditions [...]
How to Create a Safety Conscious Community
With everything going on this year, safety extends so much further than just security. As a property manager, it’s your job to make residents feel safe in their homes. Although safety is not something you [...]
Diversity and Inclusion in Multifamily
The multifamily industry is one of diversity and inclusion! We continuously strive to offer fair and affordable housing to all people regardless of race, gender, sexuality, disability, etc. Although the Fair Housing Act aims to [...]
Ways to Amp Up Curb Appeal
With so much importance being focused on online marketing these days, don’t forget to place some emphasis on your curb appeal! Even though your website will surely make a great first impression, the appearance of [...]
The Best Follow Up Practices
After touring a prospective resident, you may feel confident that they intend to lease; however, hours may pass, and days may pass, and you never hear back from them. Rather than merely hoping they decide [...]
Renewal Campaigns Tips and Tricks
As a property manager, half of your job is getting new residents to move into your apartment community; the other half is to continually create a great environment that will make residents renew and stay [...]
Keyword Marketing for Apartments
Keyword marketing can be frustrating. One minute you are told to use a specific keyword or phrase as much as possible, then next thing you know, Google is negatively impacting your SEO due to keyword [...]
How to Mend Relationships with Residents
Sometimes relationships with residents can be a bit tumultuous. Perhaps a simple mistake on move-in day caused tension and mistrust that you simply can’t shake, or maybe you had to give a resident that unfortunate [...]
The Best Social Media Platforms for Properties
As a business, you are repeatedly told that social media is a great platform to engage with customers, clients, and residents! This fact is accurate, and we encourage our clients to interact and post across [...]
Apartment Marketing in a Post Pandemic World
The post pandemic world is going to look a lot different for apartment marketers come 2021 and beyond. We are moving rapidly into a digital-first world where almost everyone is using technology for virtual meetings, [...]
