Social media has become a core component of effective marketing in the multifamily industry. Today’s renters rely on platforms like Instagram, Facebook, and TikTok to research apartment communities, read reviews, and visualize their...
In the current multifamily industry, online visibility is pivotal and drives success in reaching that occupancy goal, resident retention, and engagement with potential renters. With so much technology at our fingertips, most renters...
In today’s hyper-connected digital world, your brand’s reputation is always on display—and always evolving. From resident reviews and social media mentions to Google ratings and Instagram posts, every digital impression contributes to how...
We get it—Google drives a lot of traffic. But over 10% of desktop searches now happen on Bing, and AI tools like ChatGPT and Apple Spotlight are increasingly being used to surface location-based...
Big news from Google Ads: Performance Max campaigns now show exact search terms. This long-awaited update is a game changer for apartment marketers who have been trying to optimize their ad spend with...
In a digital landscape where speed, accuracy, and personalization are everything, ChatGPT’s latest updates are making waves—and for good reason. The recent enhancements to OpenAI’s flagship conversational model are redefining what’s possible in...
The world of apartment marketing is evolving faster than ever. With Google’s Search Generative Experience (SGE), Generative Engine Optimization (GEO), and AI Overviews, renters are discovering communities in new, AI-powered ways. For apartment...
In today’s digital age, merging offline events with online strategies creates a powerful synergy. By integrating in-person experiences with digital engagement, properties can maximize reach, foster stronger connections, and maintain momentum long after...
Google is revolutionizing the way we search with its latest AI-powered updates. From delivering smarter results to optimizing ads, AI is making search more efficient than ever. For businesses, marketers, and SEO professionals,...
In a digital landscape where AI is reshaping how we access information, companies like Chegg are facing unexpected challenges. Chegg, a popular online tutoring and study help platform, recently sued Google, alleging that...
Discover how ApartmentSEO® has helped countless apartment communities just like yours to thrive in the digital world.
