With the constant evolution of marketing, ApartmentSEO® has gone through its own transformation, leading us to our current position as one of the leading marketing agencies in the industry. As we approach our seven-year anniversary, we are taking a look back at the advancements in digital marketing and how ApartmentSEO® has remained an innovative solutions provider to over 500,000 units and counting.
When search engines first launched in 1995, it was surprising to see more than 17 million people were utilizing sites like Yahoo to surf the web. Just two years later, this number jumped to 70 million, making it clear that the digital gold rush had begun.
In 2005, Google announced the release of Google Analytics, a platform that became so popular, ad revenue went from $28 billion to over $116 billion. Today, Google searches have more than doubled since 2010, with more than 2 trillion searches happening every year. With more marketing mediums available than ever before, the days of “promoting and selling” have become a distant thing of the past. Search paved the way for connection, and connection turned into community.
In 2009, Facebook added the “Like” button to their platform, introducing the ability to enhance the user experience. This improvement is thus reflected in their influx of daily likes which has seen a growth from 7.6 million in 2010, to a current 5 billion each day.
Yelp launched with a staggering 4.5 million reviews in 2009 and now hosts more than 225 million consumer-generated testimonies. With such growth and popularity, Google has increased its usage of reviews to rank local businesses by almost 50% in the past 3 years.
Instagram came along in 2010, shortening our attention spans with an image-based feed. In 2013, they launched video sharing which allowed for more curated and informative content. Today, Instagram has over 1 billion users worldwide.
By 2013, it was clear that the multifamily housing industry needed a solutions-provider they could confidently trust to carry their brands across this expansive and tumultuous digital terrain. Thus, ApartmentSEO® was formed and quickly became a leader in the multifamily industry.
Since then, we have proudly served the multifamily housing industry as a Premier Google Provider; the highest accolade of its kind. Our internal teams receive annual Fair Housing training, ensuring our clients remain compliant with advertising policies which other agencies, oftentimes, do not even consider. And, that’s just the beginning when it comes to our multifamily marketing tailored solutions.
Just one year after inception, ApartmentSEO® was already a leading apartment marketing partner with high-demand for additional products and services. As a result, ApartmentSEO® launched additional divisions in 2014, including Social Media Management, Online Reputation Building, and Website Development.
2017 ushered in Review Repair services and 2018 brought about new product packages that further enhanced our offerings.
In 2019, we introduced ADA compliant certifications, AI and BI powered solutions, and new package bundles making it easier than ever to accomplish leasing goals. Not to mention, we became a 2019 Best Places to Work in Multifamily award winner.
As we look ahead to 2020, we are excited about enhanced technology, like our innovative iLease Bot which helps automate leads into leases, and AI powered PPC management tools for greater marketing intelligence.
As we enter a new year and new decade, we are prepared for the opportunities of an ever-changing digital landscape, and will stay true to our mission of being the most competitive, innovative, and leading marketing agency, bringing people and communities to life.