Multifamily Real Estate And Digital Trends

1. Home Sales Up
   • Average Home Sales are still up from 2019 to the present in major metropolitan areas. -Zonda
   • Medium Monthly Payment by Interest Rate – Keeps increasing, making buying less attainable for avg. American. -Zonda
2. Build to Rent Up
   • There are 44,700 build-to-rent houses under
     construction — triple the number of new homes
     completed in 2022. -RentCafe
   • Phoenix, Dallas, and Atlanta are the top three
     metros that added the most single-family BTR
     homes in the last five years. -RentCafe
3. Occupancy Rent Growth
   • National Occupancy at 95%
   • IE at 96.1% – LA at 96.5%
   • OC at 96.7% – SD at 97%
   • San Fran/Oakland at 96%
   • 2024 Rent Growth forecasted under 1% -GlobeStreet
4. New Construction
   • Multifamily Starts will drop further in the 2nd half of
     2023, and could end the year with around ~50% of the
     starts we saw in 2022. -Jay Parsons/RealPage
   • Increased supply between Hotel/Commercial
     conversions with multifamily communities will drive the supply
     higher.
5. Interests Rates Up
   • Current interest rates sit at 6.78%. -St Louis Fed
   • Lowest interest rates at 2.65% in 2021. -St Louis Fed
   • Forced Buyers of Real Estate (Marriage, Divorce,
     Death, Empty Nester, Family Expansion, Relocating and
     Retirement. -Zonda)
6. Google Clicks Up
   • Mobile Clicks Up +9%
   • Overall Clicks Up +5%
   • PC Down -9%
   • Cost of quality Clicks/Conversions rising
   • More competition on Google’s (SERPs) Search engine results pages
   • For full Google Apartment Rentals Pres. contact ApartmentSEO.com
7. Google’s SGE
   • Google’s Search-Generative Experience
   • Google still working out bugs in UX
   • Remember EEAT (Experience, Expertise,
     Authoritativeness and Trustworthiness)
   • Entity Search
8. Bing’s AI Engine Search
   • ChatGPT has helped Microsoft’s Bing search
     engine reaches 100+ million daily active users
   • Top AI Search Engine as of now
9. Overall Market Sentiment Outlook
   • Mortgage interest rates trend lower, closer to 5%
   • BTR continues to thrive and build more rental housing
   • Home builders have an advantage in the current economic
     environment
   • Real Estate/Multifamily prices continue to rise

Multifamily-Real_estate-and-Digital-Trends (FINAL)