Multifamily Will March On
During times like these, it is easy enough to fall victim to fear and anxiety about the future, but if there is one thing you don’t need to worry about, it’s the multifamily industry. While [...]
UPDATED 4/16: Google Local Reviews and Q&A Available Again
Great news! Google announced that reviews and Q&A are available again. This is an update from Google's March 20th, 2020 announcement indicating there would be a temporary pause of their reviews and Q&A features. “Review replies are now available. New [...]
Stay Connected While Social Distancing
Social distancing is changing the world around us. And, although we have to be distant physically, that doesn’t mean we have to be virtually distant. During times like these, it is important to remain connected [...]
Digital Marketing Trends
Since the World Health Organization declared COVID-19 to be a pandemic on January 30th, 2020, our search habits online have shifted dramatically. More people are self-isolating during the pandemic, but still staying connected through the [...]
A Deeper Look at Google Ads
Imagine, you just typed “one-bedroom apartment near me” into Google and clicked search. When the results pop up on Google, you are sure to pay attention to the websites towards the top of your screen. [...]
SEO in Other Words – Part Three
Welcome back to our SEO in Other Words series! So, we’ve been talking about SEO in leasing terms to help you grasp this complicated concept. Last time, we discussed update frequency and user experience. Before [...]
ILS vs PPC
In the ever-changing (and ever-growing) world of digital marketing, there are always new offers flooding the web, promising to successfully lease out your apartment community. And, while some of these new forms of marketing might [...]
SEO in Other Words – Part Two
This week, we are back with part two of our SEO in Other Words series. Last time we left you, we were discussing SEO in terms of leasing; for example, organic vs paid content and [...]
Online Reviews: How Should they be Handled?
How important are online reviews? In short, very! We get it, not everyone is going to have positive things to say, and that isn’t necessarily a reflection on your service or even things within your [...]
SEO in Other Words (Part One)
We get it, SEO can be a hard topic to completely grasp, especially if you don’t fully understand the inner-workings of the internet. So, to help you develop a better understanding of SEO, we have [...]
