This is the first series of blog posts from Apartment SEO’s experience at The C3 Conductor Conference in New York City. The two-day event was jam-packed with the latest 2018 trends for SEO and other related tips for digital marketers worldwide. ASEO’s Product Manager, Michael and I enjoyed our time in the Big Apple, despite the major snowstorm which came our way on the 1st night of the conference.

The first keynote of day was by Seth Besmertnick, CEO of Conductor on Let’s Reinvent Marketing. For Good. He touched on some very important topics on how vital it is to understand the mind and hearts of your users. If you wish to have higher rankings in Google then make your users the top priority and the traffic shall come over time. By creating a stellar user experience Google will reward your website with better placement in the search engine.

There are over 5.5 billion searches on Google every day and a small portion of them are now Voice Searches through Alexa, Cortana or Google Home devices. I will touch on Voice Search in another blog post in this series later on. Of these 5+ billion daily searches Google is constantly collecting new data to feed their Google Rank Brain Algorithm. This is why it’s important to understand your residents and how they search when trying to find their next apartment to call home.

We realize lead attribution has been a hot topic in the Multifamily world and Google is getting closer to making this a reality with their Google Attribution Product coming soon! It’s important to note that we now live in a universe where multiple lead sources help achieve the overall goals of leasing apartments. Whether it’s the first lead, last lead or in-between leads closing the deal, you must give credit to all the different sources leading to the lease. Google Attribution hopes to solve this for us in the very near future.

If you are having trouble finding your apartment community for relevant searches in your area then reach out to us today. Whether you need help with your Organic SEO Rankings or Adwords PPC, count on ASEO to be your solution. Call or email us today!