In today’s day and age, the importance of digital communication is immense. Before most businesses moved online due to the stay at home orders, marketing was heading towards a more virtual realm already. When was the last time you preferred to call a business rather than send an email or chat online? Let’s face it, calling and sending letters is a thing of the past and we all have to adapt. Keep reading to discover the importance of digital communication.
No one enjoys being placed on hold, right? So don’t do that to your customers! Instead of encouraging people to call in, it’s great to offer them a virtual assistant. If someone has a simple question about your apartment community, they may just give up if they can’t get through to someone. Instead of losing potential residents due to inconvenience, offer them different outlets of communication. One easy option is to install a chat bot on the homepage of your website.
When it comes to digital communication, it is so much easier to track your leads. Incoming phone calls can get lost in the hustle and bustle of daily life, and it can be difficult to tell where the lead came from. Instead, by using web analytics you can learn exactly when people visit your website or click a direct link from your email campaign, showing exactly how they landed on a specific page.
An online listing is clear, simple, and leaves little room for misinterpretation. When talking numbers over the phone, it’s easy to be misunderstood or to get flustered while looking for updated numbers. With everything laid out plain and simple, prospects will know exactly what you are offering, and you can disprove any discrepancies.
Now that you know the importance of digital communication, be sure to update your website and contacts. Don’t miss out on prospective residents simply because your communication lines weren’t open and readily available. Have any questions about updating your site to the modern age? Ask away in the comments below.