Social distancing is changing the world around us. And, although we have to be distant physically, that doesn’t mean we have to be virtually distant. During times like these, it is important to remain connected to residents to show your support for them during both the good times and the bad times. Not sure how to stay connected? Keep scrolling for some tips and tricks to help you stay connected while miles, or six feet, apart.
Engage on Social Media
Social media has helped us stay connected through the years, and now more than ever, it can be utilized for your business. So, create a business page across all platforms and use it to share updates, news, and engaging posts to help maintain communication with your residents. It’s ok and even encouraged, to share entertaining posts that can be fun. Right now, bad news and unsettling stats are flooding social feeds, so share something exciting and engaging to help keep a positive outlook.
Host Virtual Events
Do you host movie nights at your community or play bingo on a weekly basis? These events don’t have to come to a halt; they just need to be altered. Find new ways to virtually host events and keep your residents engaged. Send out flyers or notices about Netflix Watch Parties or Zoom Bingo nights. Your community needs you now more than ever, so continue to provide fun events to keep everyone entertained while at home; they will appreciate it.
Be Patient and Understanding
Just about everyone is feeling the effects of social distancing. So, you will most likely receive calls from your residents about money concerns, maintenance concerns, and even complaints about closed amenities. At the end of the day, we are experiencing this new world together and learning how to navigate as we go. Be patient with everyone you speak to and try to understand where they are coming from. How you interact with and treat your residents during these times will significantly impact their overall view of you and the community. If you are patient and understanding, they will reciprocate the same level of respect in the future.
So, remember, while social distancing, be sure to engage with residents on social media, host virtual events, and most of all practice empathy. We are all in this together, and your community is relying on you to be present and continually serve, even when off-site. Have any advice for your fellow property managers? Let us know in the comments below!
