As a thriving apartment community, you are probably tempted to focus your leasing efforts on aspects of marketing such as leasing websites, Craigslist, Google, etc. However, as the next generation begins to search for housing, they are not using your typical methods for their journey. Instead, they are turning to social media.
As a property manager, you may be wondering how exactly Facebook or Instagram can help you lease up those empty units. Well, as multifamily marketing experts, allow us to explain the importance of social media to your apartment community!
Build Trust
Let’s face it, no matter how great your apartment complex is, prospective residents will always have their doubts about leasing. By taking to social media, you can address those concerns while building a relationship with your soon to be residents. If your social media pages are ripe with community events, updates, and features, viewers will see how much you care about your residents before even stepping foot on your property. Although a majority of your posts are aimed towards current residents, prospective residents who see these posts are sure to see the level of care you put into keeping residents happy and informed. Think of it as, “word of mouth” directly from you!
Maintain Communication
When it comes to leasing, you encourage prospective residents to reach out via email or phone; but, the younger generation hates speaking on the phone and doesn’t utilize emails or regularly check them. So, when you offer communication via a platform that most Millenials use on a daily basis, you are opening up new lines of communication that you may have missed due to the sole fact that someone didn’t want to call or email.
Promote!
At the end of the day, you are running a business, and social media is another platform to put your name on. You can share specials, promotions, and deals across the board; not to mention, update them all regularly. And, with paid ads on Facebook and Instagram, you can ensure that your business is seen and even track how many people are viewing it. When we say “promote” we also mean promotions for current residents! So, if you are running a lease renewal special or community event, you can keep your residents in the know without them having to visit your leasing center’s bulletin board.
Now that you have some insight into the importance of social media for your apartment community, let’s get started! Make sure you are incorporating social media best practices as well as abiding by Fair Housing regulations and the American’s with Disabilities Act. Or, enlist the services of a successful marketing firm to do the work for you. Either way, let’s turn those social media likes into leases!™
