With September coming to an end, we are now beginning to see the impact of the Google September 2019 core update. To put it simply, Google adjusts its core search ranking algorithm every quarter to help return more relevant information to users. So, you may be wondering what exactly this change means for you. We are here to tell you what you can expect from this change as well as how we stay on top of it.


What Does It Mean For You?

Google updates tend to be very vague and provide little to no concrete information about said change. Nonetheless, it is the members of the SEO world who put the pieces together to figure out exactly what changed. That being said, some websites are seeing a huge impact, while others are seeing little to no changes in ranking at all. In fact, it appears that with this new update, the health and finance niches had the largest impact. 


So, with no concrete information as to what exactly this update is looking for, we can only deduce that the two main focuses are no-follow links and content! Early September, Google announced that they would be changing how no follow links are counted, and with this new core update, it is safe to assume that this is one of the new factors. For ranking purposes, nofollow links are treated as a hint, meaning Google will decide whether or not to use the link for ranking purpose.


If your site takes a hit due to this update, and you want to do everything you can to fix it, Google recommends focusing on the content itself. The algorithms seek to reward quality content; so, go back through your website and make sure the content is insightful. One helpful acronym to remember is E-A-T (expertise, authoritativeness, and trustworthiness). If your content does not exemplify E-A-T, then try rewriting it to help your ranking on Google. Remember, content is king, and regardless of updates and links, if you have solid content on your site, Google will recognize that and rank accordingly. 


Now that you know a little bit more about the September 2019 Google Core Update, you may be wondering what exactly it means for you. The great thing about having a marketing service like Apartment SEO by your side, is that it is our job to stay up to date and act based on news and updates. However, if your website took a hit and you don’t have us managing it, be sure to head to your site and double check your content and links!