Trying to achieve more traffic for your website, but constantly falling short? Look into different performance metrics that will allow you to create stronger and more qualified leads. Start by looking at bounce rates, click-through rates, and pages per session to ensure your content is even relevant for the search queries you are using. 

Bounce Rates

A bounce rate is the “percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page.” Usually, a bounce rate is used to measure engagement on a website. This metric is a simple performance tool to gauge a user’s engagement. It reveals in clear terms if a user can navigate your site and if your content is tempting them to click through. 

Bounce rates are one of the handiest and easily applied metrics in our analytics metrics. It measures when a website user hits a web page and how long they browse before leaving. In other words, bounce rates can tell if a user viewed the website or immediately closed out of the tab. A high bounce rate means a user left the site before perusing through. A reasonable bounce rate is usually between 30%-50%. So remember, the lower the percentage, the better the bounce rate.


Click-through rate (CTR) is a performance metric that measures the number of clicks gained from ads per number of impressions. Unlike bounce rates, the higher the percentage here, the better. Meaning, if you have a CTR of 80%, 80% of users who see your ad are also clicking it. 

Obtaining an efficient click-through rate is vital to your pay-per-click (PPC) success. It directly affects your Google score (a rating given by Google for quality you provide) and the amount paid every time a user clicks your ad seen on search engines. If you are advertising on relevant queries, achieving a high click-through rate means that you are driving the highest possible number of people to your website.

Pages Per Session

Pages per session are the average number of pages a person views in a given session. This metric can help assess how tenacious and engaging your website is. A site struggling with a low number of pages per session and a high bounce rate can indicate low-quality or low user engagement with your content.


Although bounce rates, click-through rates, and pages per session are not the only metrics to understand and constantly keep stable, they are the most pivotal in understanding what you may be doing wrong with content on your website and search queries. Want to find out more on more SEO and other performance metrics? Contact ApartmentSEO® today!