Your leads are only as good as the website that produces them. Fortunately, you don’t have to run around aimlessly trying to find the best tips for turning all those leads into leases. Below, we’ve outlined some of the best strategies that can be implemented right now to improve your website and make it a lead generating machine.
- Showcase Reviews
Social proof is one of the best strategies when it comes to acquiring new leads. When people land on your website and see reviews from satisfied residents, they are more inclined to keep looking around to see if the apartments on the website fit what they are looking for.
- Add Lifestyle Photos to Website
One of the most important things to lead acquisition is making the site relatable. When new visitors come to your website and see fun photos of people having fun, the prospects envision themselves. The idea of living there becomes more of a possibility and it makes the website more trustyworthy/credible which is always a good thing!
- Promote Special Offers!
Everyone wants to feel like they’re getting a deal. Offering specials is a great way to encourage prospects to call or to make an appointment to fill those empty apartments. Better yet, you will stand out from the competition which is something to always strive for in the multifamily industry.
- Optimize for Mobile
Chances are that your website will be viewed in a mobile device just as much if not more than on a desktop. One of the most important factors that will make a huge difference in your bounce rates (how long people stay on your website) is whether you have optimized your website to be compatible for mobile. Just remember, the longer any prospect views your website on mobile, the more likely they are to sign a lease!
- Call to Action Buttons
The ultimate goal with having any optimized website, social presence and leasing specials is to have people call, make appointments and sign leases. With that said, you MUST have a call to action! This can be a variety of things, such as a banner stating, “Call Now” or a pop up that says, “Make an appointment today”. Whatever you decide to go with, just make sure to have a CTA so that your future residents can contact you!
With all five of the tips implemented correctly, not only will the property outshine the competition, there will always be a consistent flow of leads. If you found this to interesting and helpful, click here to get a free analysis of your website to see if you’re making the most of your leads!
