Developing your SEO strategy is pivotal. SEO increases your search visibility and Google rankings, making your business either prosper or sink. However, tough competition makes appearing on search results difficult, primarily due to more content published daily.
Although social media does not directly contribute to SEO ranking, it does, however, increase your exposure when sharing links across social platforms. Keep in mind- as Joe Pulizzi has stated- focusing and making strategic decisions is critical, but ensuring you are directing your intended audience to one social media stage is even more vital. You want to be great at one (at most two) social media platforms; you can diversify later.
The Importance of Social Media and Your Brand
Do you wonder why social media is essential for SEO and your exposure? Because social platforms obliquely influence factors that impact search rankings, it is crucial because it has the potential to drive quality traffic to your website or blogs.
When you create and publish a variety of great material that connects with your target audience, they become followers because you offer something of value. This means that your audience will read and share the articles with their friends and potentially their followers.
Remember, content writing and creation are excellent ways to bring users to your website. Content varies in format, as long as it engages your intended audience. Some types of content that drive traffic and social shares that we, ApartmentSEO®, currently provide services for is:
- Blog posts
- Organic Social Posts (Facebook, Twitter, Instagram, LinkedIn)
These platforms and services offer your audience information that makes them come back and eventually drive up leads. That is the key to content marketing and sharing valuable data that helps the reader.
How Social Media Affects Your SEO Strategy
This is where social media comes into the picture. When you share posts, your audience increases your reach by sharing them further or liking your posts. You increase visibility and improve traffic by generating backlinks on your posts.
The virality of your post also attracts more backlinks. Making your shares, likes, and comments valuable social signals that influence your SEO rankings. Google uses those signals in favor of your site and can push it up in rankings, making your website more visible to users.
Facebook made it simple for users to share content and post different materials. You can distribute links to your blog content or share your post in its entirety for optimal traction. With Google indexing links from Facebook, regularly posting to your social media to boost your brand is imperative.
Take advantage of our services at ApartmentSEO® to drive more traffic to your website and enhance your SEO strategy. Give us a call for a free consultation on your social media and SEO strategy today!