GOOGLE AD SPEND PER MONTH
You could use your maximum advertising budget for the rest of the year, a generic estimate, or the average monthly amount youve spent over the last 3-12 months.
AVERAGE COST PER CLICK
Estimate your click costs using your advertising history. Or input your target cost-per-click (CPC) into the calculator.
LEAD CONVERSION RATE
For this variable, estimate the rate at which people will respond to your ads and give you their contact information.