MULTIFAMILY ADS BUDGET ESTIMATOR
Use our free multifamily ads budget estimator tool to estimate the budget of your Google Search campaigns.
GOOGLE AD SPEND PER MONTH
You could use your maximum advertising budget for the rest of the year, a generic estimate, or the average monthly amount youve spent over the last 3-12 months.
per month
AVERAGE COST PER CLICK
Estimate your click costs using your advertising history. Or input your target cost-per-click (CPC) into the calculator.
LEAD CONVERSION RATE
For this variable, estimate the rate at which people will respond to your ads and give you their contact information.
%
GOOGLE ADS LEAD METRICS
Total Website Clicks from PPC
4,000
Leads
800
Cost Per Raw Inquiry
$ 5.00
QUALIFIED LEAD PERCENTAGE
Qualified Lead Percentage is the percentage of leads who qualify to lease an apartment.
%
TOUR COMPLETION RATE
Tour Completion Rate is the percentage of leads who attend a tour.
%
LEASE SIGN RATE
Estimate the percentage of leads who tour the property you expect to sign a lease.
%
CONVERSION METRICS
Number of Qualified Leads Per Month
400
Number of Tours Per Month
200
Number of Leases Per Month
60
