If you are a social media marketer for apartments and are not closely using Facebook’s analytics tools like “Insights” then you are sorely limiting your marketing potential. The social media giant recently made the tool [...]
A savvy and catchy headline may be the most important factor in getting a piece of content noticed and shared by readers. Internet users are notorious for having short attention spans and even if you [...]
Figuring out new ways to expand and invigorate your social media marketing plan can be difficult, but if you are struggling with your marketing, the best place to look toward is the mico-blogging site twitter. [...]
Apple recently launched a new service for businesses, featured on Apple Maps Connect. Business owners can now manually add or edit their own information to Apple Maps’ small business listings directory. The service is free [...]
November 2014 marks another update from Google. Local numbers will soon be able to be used for call extensions through Google forwarding numbers. These forwarding numbers will appear on your apartment ads, showing the same [...]
Google Web Search is always evolving in an effort to continually increase each user’s experience. Structured Snippets are a new feature that provides important and relevant facts as “result snippets” in a Web Search. This [...]
Do you want to make sure your ads reach people who have already shown interest in your apartment community? You can easily reach people who have visited your apartment’s website by adding Remarketing to your [...]
Enhance your AdWords campaign by adding Google’s new callout ad extension. You can now add more information about your business by including additional callout text in your search ads with Google’s release of the callout [...]
John Mueller of Google Webmaster Tools recently released a statement through his Google+ of Google’s removal of authorship in search results. After three years and much testing, updating and tweaking, Mueller shared that “we’ve made [...]
Recently Matt Cutts, the Google head of search spam, released a video discussing the importance of backlinks. Although backlinks will continue to have a place for many years in Google’s algorithm, they may slowly try [...]
