When it comes to gathering leads through Google Adwords, some of the more popular conversion KPI’s are calls and emails. Times are changing with the rise of mobile and texting.

Google recently released a new Ad Extension to help with enticing searchers to text your community, so you can engage with them via text at your convenience.

Here is how the process works:

  1. Users click on your text ad extension and sends a text
  2. Users get an automated text back acknowledging their text
  3. Messages are then downloaded in a spreadsheet
  4. You follow up with your new potential resident asap

Google Adword’s newer ad extension is focused to help you reach more potential residents while keeping your cost per acquisition low. There is strong data showing how users are more willing to text a community vs. calling or emailing nowadays. You can auto respond quickly to acknowledge them while they start their journey down the conversion funnel till they lease!

If you have any questions about Google Adwords for Apartments, feel free to send me a message!