For Apartment SEO and the clients we represent, 2017 has certainly been a year of exponential growth and change. Aside from having an amazing team of multifamily experts, being predictive and proactive towards emerging multifamily trends have helped us stay ahead of the competition. Let’s take a look back at 2017 to see the 5 major tech updates/changes that have altered the way we market for the multifamily industry.
With algorithms constantly changing and presenting new challenges to marketers, Google Posts are a welcomed enhancement. Through Google My Business, you can create a post for your property (free of charge) that allows you to announce promotions, events, blog updates, etc. What is so attractive about this new feature is that it shows up in your properties Google search results and maps! With that said, make sure the content is interesting and that there is a CTA to capture those leads!
Facebook Engagement Bait
You read that right. Facebook released a December announcement that they will be cracking down on “engagement bait” posts which will dramatically demote the reach of your engagement posts if you meet their algorithm criteria. Although this can be seen as bad news for in-house marketers, the social media mavens at Apartment SEO have already developed effective strategies to boost your engagement to unprecedented levels. Mark our words, 2018 will be the year of engagement!
Accelerated Mobile Pages (AMPs)
Does your cell phone keep you connected to the world? If so, you are not alone! As such, Amp or mobile accelerated pages are an item you want to check off in 2018. Google started the standard for these pages which load instantly on mobile devices. You also have the ability to thumb through other amp pages at a rapid pace. To ensure you are ready for 2018, check here to see if your website is amp compliant.
Twitter Expands Tweets
Twitter has doubled their character count from 140 to 280-characters. Twitter hopes that this strategic move breathes new life to regrow and retain its fleeting fanbase. This move is great news for anyone that is in the multifamily business. It’s now easier to tweet, include more detail and effectively increase the reach of your tweets, yielding a better ROI on your social marketing efforts.
Yelp’s Review Solicitation
At the beginning of November, Yelp announced that they are going to penalize any businesses that actively solicit reviews to their site… even more than they already do. Consumer Alert? Say what?!? Their team of detectives are on a mission to catch businesses who they feel are misleading consumers. An unusual amount of reviews from the same IP address, paying or rewarding people who leave a review, and or soliciting reviews will get you a lovely consumer alert plastered on your business page for 90 days. Rest assured, Apartment SEO is ahead of the game and our comprehensive dashboard is in full compliance with all of Yelp’s guidelines. Apartment SEO continues to positively impact a property’s reputation one review at a time!
Without a doubt, 2017 was a year of change in the multifamily marketing industry and within Apartment SEO. Luckily for our clients, these changes translated into growth across all marketing channels. Want to be ahead of your competition in 2018? By partnering with Apartment SEO, you will have a dynamic team of multifamily experts that will help grow your brand, fill up vacancies and keep your residents happy. Join us as we get amped up for 2018, the year of engagement!